ASAHI SUPER DRY, ‘CRANK UP’, the episode now shown on TV in Japan
When I got the offer about this commercial film, I was in Beijing and the director John Woo was in Los Angeles. So we talked by the phone to discuss. “To depict the color of beer I want to capture the evening in Thailand, in the image of glowing gold; I’d like you to build the set of a market to fit the atmosphere”; that was his request.
Though most Thai stalls are colored in blue or red, to reflect the evening sun I decided to defy the fact and build up a market in yellow shades, using transparent fabrics in yellow brown and yellow ocher for the stall awnings. Mauro Fiore, director of photography who flew there from Hollywood, arranged to let the rays of light seeping into these yellow shades, so as to get the color even more tender and warmer.
John Woo looked rather nervous, as he hadn’t filmed for quite long. “Telling you the truth, this is my first CM to direct,” he told me in whisper, “while I’ve filmed more than 40 movies…”
It means he appointed me as a production designer to work for his first commercial film –it’s such honor to me.———Yohei Taneda
ASAHI SUPER DRY, ‘CRANK UP’, the episode now shown on TV in Japan, depicts Masaharu Fukuyama, the leading character through the series, to reach the “crank up” (completion of filming) moment of an imaginary action film in the set of the market.
Filmed in Bangkok, Thailand, the CF was directed by a renowned film-maker John Woo, who first became famous in Hong Kong for his works like “A Better Tomorrow” series, followed by the huge success with “Face Off”, “M:I-2″, and “Red Cliff part1&part2″, films he made in response to the call from Hollywood.
You can enjoy the film on ASAHI MOVIE CHANNEL as well. John Woo is featured as himself, with his zeal performance. The commercial film is full of the enthusiasm and tension just like you would feel at the real filming set.
ASAHI SUPER DRY Commercial Film ; CRANK UP : 15secs / 30secs』
Directed by John Woo（Mu YuSen )
Featuring Masahiro Fukuyama
©ASAHI BREWERIES, LTD.
ASAHI MOVIE CHANNEL ASAHI SUPER DRY Commercial Film ; CRANK UP : 15secs
ASAHI MOVIE CHANEL ASAHI SUPER DRY Commercial Film ; CRANK UP : 30secs